Marketing your business with Online Shopping

Grocers Online Marketing"Many a small thing has been made large by the right kind of advertising." Mark Twain

We offer extensive marketing campaigns that can help grow your website hits & sales along with your instore sales. Our  campaigns are tailored to suit each individual store and may include some or all some of the following:

  • Letter box drop to residential customers - Flyers will be sent out to residents within a 10km radius of the store. These flyers will include a redemption offer for the customer to try the website.
  • Door to door sales pitch to corporate customers - After a campaign directed at offices in their catchment area in Sydney's north, an IGA store saw a 60% increase Year on Year (YoY) in online sales. This campaign would entail speaking directly with Office Managers and leaving them with a promotional pack containing info on the website/shoppers club and online redemption offers.
  • In store advertising - This would include posters displaying the web address and advertising on register screens displaying the website's Unique Selling Points and address.
  • Sponsorship of Local Events - Creating a website logo which is used at sponsorship events can be a great way to draw attention to the website. Try donating products to local clubs & charities (such as kid's sporting teams) with the web logo prominent. Suggestions of products include; drinks coolers, white boards, drink bottles etc.
  • Email marketing - New customers that registered to the website are automatically registered to the Shopper's Club. The members of this club receive weekly emails containing unique specials. These specials can be purchased online or in store (with a redemption voucher).
  • Product/Event Marketing on the website - The homepage of the website can be used to advertise product specials or special events. This is a great sales tool to use with suppliers to receive over and above deals.

Grocers Online Retailer Case Study - an IGA Store in Sydney

A Sydney IGA store implemented a more simplistic version of the Grocers Online website in August 2009. This store is located in the Northern area of Sydney, near a hub of public transport. Their target market is predominantly commuters and corporate customers.

When launching the site they wanted to target the corporate offices within a 5km radius. In October 2009 they ran a door to door marketing campaign to 500 offices within that radius. The results of this campaign saw a 10% increase in their online basket size and a 33% increase in the number of online orders per week.

Following the success of this campaign they then ran another office campaign in October 2010. This campaign included a redemption offer for first time online customers. 30 customers redeemed this offer within the first 2 weeks. Furthermore the November online sales saw a 45% increase YoY and a 35% increase on the number of online orders.

If you would like more information on how our marketing campaigns can help grow your business email us at This email address is being protected from spambots. You need JavaScript enabled to view it.